Some people believe that all that is necessary for successful Enterprise 2.0 adoption and use is for everything to be built into the technology, itself. Their view is that all of the issues of deployment and adoption can be addressed by how the technology is designed. They hold that an organization can be moved to be a more "Need To Share"-type organization by virtue of what is embedded in the technology.
Other people believe that technology is only the nuts and bolts and is limited in what it can accomplish by itself. These people hold that what most influences deployment, adoption and successful use are organizational changes to the processes, behaviors, configurations and the resulting culture.
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