There appear to be three main strategies for attempting to motivate citizens to take action on climate change. The terminology by which this state of affairs is referred to is beginning to reflect the essence of the different strategies - Climate Change, Climate Crisis, Climate Emergency, a Decarbonized World.
One strategy is to scare the hell out of people in motivating them to take action. This is currently reflected by Greta and previously by former U.S. Vice President Al Gore. This approach has been directed to both leaders and citizens. One benefit of this "scare-the-hell-out-of-them" approach is that it educates people on the severity of the real situation as presented by climate data and observation. It attempts to get this issue into the current political discussion. Education can be included here as a subset of the overall strategy. Being educated as to the reality of climate change should scare the hell out of people. Many campaigns to involve people have education as a key objective.