I have been expressing the idea in previous posts that in an ecosystem, knowledge and skills are continually exchanged by members of the ecosystem in the process of ongoing value co-creation. In this article, I will apply this to designing in ecosystems.
Lately, I have read some academic articles that talk about extending this process of value co-creation to participative, redesign efforts in an ecosystem. As Lucy Kimbell from the University of Oxford states, design can be a distributed social effort in which the role of a central designer is not privileged. In this view, design is carried out by professional designers and by end-users and others. (Kimbell, 2011, 2012). In practice, this could include members of the HR organization.