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February 22, 2013


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Kevin Boyle

Thank you for this post. I am working with an organization that is redesigning the work internally to each of its facilities. They are in fact removing mass production/distribution technoligies and replacing with a technical process that enables the customization of providing products to the consumer, the consumer coming now from multiple interactions.

The shift they did not count on was the necessity and recognition of their production/distribution facilities to become a networked organization, networked defined by them in your traditional definition. Intuitively they knew this would not engage the consumer market in the ways they had envisioned unless this network was designed very differently to include the planful value necessary for them to work as a true network. This entailed the necessity to move from plant managers to defining expertise, roles and conversations necessary to manage to the consumer as an organization and not as individual plants. A ways to go but this has been helpful. Thank you. kevin

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