There appears to be a growing recognition that successfully dealing with cultural issues is a critical success factor in the deployment and adoption of Enterprise 2.0 tools and the changes in ways of working related to these tools. Many of the presenters at the recent Enterprise 2.0 Conference in Boston spoke of the importance of culture in Enterprise 2.0 deployment in organizations. A common comment was, "it's not about the tools, it's about the culture."
The change management challenge is to move the organization deploying Enterprise 2.0 tools from what may be a traditional, hierarchical, command and control culture to one that is less hierarchical, and more collaborative, agile, open and transparent - characteristics which are more congruent with Enterprise 2.0 tools.
Here are six conversations that I recommend occur in your organization that will help your organization bridge the cultural gap between the status quo and the organization as an effective user of Enterprise 2.0 tools. This builds on a previous post where I stated that "to optimize the technology and achieve improvements in organizational effectiveness...a focus on the overall organization is important."