Some people believe that all that is necessary for successful Enterprise 2.0 adoption and use is for everything to be built into the technology, itself. Their view is that all of the issues of deployment and adoption can be addressed by how the technology is designed. They hold that an organization can be moved to be a more "Need To Share"-type organization by virtue of what is embedded in the technology.
Other people believe that technology is only the nuts and bolts and is limited in what it can accomplish by itself. These people hold that what most influences deployment, adoption and successful use are organizational changes to the processes, behaviors, configurations and the resulting culture.
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I have been reading up on Cisco Systems and its CEO, John Chambers lately. This was prompted by references to Cisco's leadership in utilizing Web 2.0 tools at Cisco. What I have been learning about in addition is how Chambers is transforming the Cisco organization in the direction of what some have called Management 2.0 with very positive results.
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Introduction
Enterprise collaboration software has the potential for enabling an organization to take a quantum leap in terms of collaboration, knowledge sharing and performance. Much of the benefit with regard to collaboration is inherent in the technology itself. However, to optimize the technology and achieve improvements in organizational effectiveness and collaboration, a focus on the overall organization is important. This will ensure a sound foundation for the technology.
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